The current logistics market is comprised of logistics service providers who are primarily focused on improving their processes and running an efficient delivery service in order to reduce cost.

This means that the mode of delivery, and the schedule are determined by the logistics provider.

Another major cause of customer annoyances is the outsourcing of services to freelancers, the use of unbranded cars and non-uniformed persons for delivery, lack of focus on the delivery experience.

Lastly Logistics providers tend to focus on intercity transportation between major cities only, leading to major cities being over-served and minor cities and towns in KSA being underserved.